Customer data is one of the most important assets of any business. Surprisingly enough, most dealership’s DMS database is only 60% accurate which means that 2 out of every 5 records are bad. They might as well not even be in the database. What’s worse is most dealers don’t have a process to recognize and change this brutal fact.
What if we told you that in a mere 90 days we could double your customer database?Imagine the impact that fixing this problem can have on sales output and customer retention.
At TrustView Analytics, we specialize in data and analysis and our process will enable you to double your current clean data counts in 90 days or less.
Let’s say your raw data count in your DMS is 10,000 records. After a basic cleansing process you are likely to have a net 6,000 records or less. By implementing a data hygiene process and establishing an ongoing data audit we will easily double your data size. Instead of having 6,000 valid records you would have 12,000. All these records would obtain name, address, email address and some even current vehicle, mileage, vin number etc.
How? I’m glad you asked!
We follow a simple but effective process of doubling your data asset and here’s how it works:
- Step 1 – Analysis – We’ll analyze your DMS and CRM assets and develop the key performance indicators.
- Step 2 – Hygiene – After the analysis is complete we hygiene the databases removing duplicate data, appending accurate information such as address and emails as well as append all available year make model statistics.
- Step 3 – Audit – Once the first two steps are complete we will continually audit your data assets and make the necessary adjustments to ensure your data and sales volume growth.
We realize that dealerships are very efficient at selling and servicing automobiles and finance products but we also see a reality that the workloads prevent dealerships from having a core data competency in-house. Simply put, they’re not as important as front-line revenue but they are interdependent and the dealer that can effectively execute both strategies is the one who will gain the biggest market share and create an un-fair market advantage.
So, what do you have to lose? Give us a call and we’ll guarantee to double you data counts in 90 days. Then you can see the value that doubling data can have on your business.