There are plenty of ways to keep in contact with a dealer if you’re a vendor. Many vendors send along weekly reports; some opt for a monthly recap. Others don’t really set up a verbal progress report at all, but rely more on paper reports or email summaries of existing account activity over time.
So what’s best? Overall, the way that any vendor operates with the dealer should rely almost entirely on context. There are so many different vendors out there offering different services that it makes sense for a dealer to engage with the vendor based on the way the agreement is set up at the beginning. So for instance if a vendor is simply sending leads that the dealership follows up on, there may not be much need for reporting or engagement over time. However, if a vendor has set up a nurturing relationship with the dealer, there does need to be some levity involved. How often will a vendor communicate with the dealer? What kind of reporting will be involved, and what can a dealer expect to see? These are all relational equity type issues that should be brought up at the beginning of a relationship and defined by the vendor.
Too often, dealers feel like they have to be in the driver’s seat with their vendors (and that’s where the customer should be, right?) The right vendor will let the dealer know what to expect, when to expect it and what format to expect it in. This is the benefit of contextual clarity-based on what services a vendor is rendering to you, the vendor should be responsible for the milestones and in charge of executing. That way the dealer can sit back and do what they do best: sell cars.